What a custom shop costs
No flat fee. Scope sets the budget — often in stages, not one invoice.
A range, not one price
A custom shop can cost around €2,000, €4,000, €8,000, €20,000 or €40,000+ (CZK 50k to 1m). Not random — it follows what the client needs the shop to do.
Narrow start
Smaller catalogue, basic basket, minimal integrations.
Typical first stage
Catalogue, payments, carriers, basic feeds. Often a sensible start.
More operations
B2B prices, variants, warehouse or accounting hooks.
Wider channels
More integrations, marketplace, heavier catalogue and processes.
Complex operations
Several companies, custom logic, deep hooks into the rest of the firm.
It doesn’t end at launch
The starting price might be €4,000. The next year often adds another €4,000 — based on what live operations show.
That isn’t a hidden bump. It’s stages: first what you need to sell, then what earns or saves the next step.
What pushes the price up
- Catalogue, variants and product import
- B2B price lists and partner access
- Feeds (comparison sites, Google) and marketplaces
- Warehouse and accounting integrations
- Multiple languages and currencies
Related service: Custom ecommerce
